Retail Managment (Pb)

Year:2009,Binding:PaperBack,Pages:319,Language:English, Description:- , About The Author:- Madhukant Jha has served at various senior managerial positions in a variety of companies. Beginning in 2003, he came into the field of management education. He has taught in diverse settings, such as universities, management schools, and has given lectures to management professionals., Contents:- Contents, Preface vii, 1. Introduction 1, Defining Retail Management, Challenges being Faced, The World, Stage, 2. The Environment of Retail Management 15, Introduction, The Changing Consumer, Summary, 3. Theories Advocating Retail Management Concept 39, Introduction, Cyclical Theories, Environmental Theories, Conflict, Theory, Combined Theory, Summary, 4. Retail Strategy 57, Introduction, The Strategic Planning Process, Corporate Strategy, and Objectives, Environmental Analysis, Strategic Choice, Expansion, Strategies, Evaluating Strategies, Catchment: Definition and Site, Selection, Types of location, Summary, 5. Development of Retail Marketing 85, Introduction, Marketing Environment, Profiling